The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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Only accessible via the subconscious, the reptilian brain is the home of our intrinsic instincts. We are really troubled by sex; this isn’t a guess, this is cultur fact.

He and Clotaire Rapaille have worked with some of the same companies. French himself, and a academic psychologist, he was called to work on corporate marketing projects. Actually I’ve already read it last year but I didn’t finish it. I would have expected some more case studies from other countries from different continents.

If these fode intrigue you, consider reading The Culture Code. This is the tension I speak of. Confucianism, on the other hand values success. Code dictates how people dress, how they speak, how they act, think, and behave.

The Culture Code by Clotaire Rapaille

Americans on the other hand, are not allowed to drink until age 21, and therefore the association that they create is often one of danger and recklessness, because they learn to drink at a much later age culturd in an underground fashion.


Adam McKay’s gonzo Dick Cheney biopic satire, Vice, won’t be compared to Shakespeare, but it shares the Bard’s disinterest in supervillains’ motivations. Rapaille, analyze the reasoning behind doors being feminine!

He says the American code for fat is “checking out” This means people get fat, so they can withdraw from society. America is a nation of extremes – rich vs. Also that analysis on the rapailel of American president is hauntingly true. In the end, Rapaille connects with his reader in the same way he connected with thousands of research subjects over 30 years as a corporate marketing consultant — through acceptance.

Clotaire Rapaille

Codes are laws, rule systems, or a means of classification. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies. The Culture Code Publisher: It is so wrong, but feels so right. That the reader finds his or herself nodding along to and believing Rapaille’s conclusions about American culture is troublesome because it upholds the book’s hidden theme — American life is governed by material culture, short-cut solutions, and corporate rulers who expertly read and manipulate individual identity.

Want to Read Currently Reading Read. After th Rapaille argues that America, and by extension, our culture is an adolescent nation.

He sites great examples from other cultures and comparisons after reading it, I still feel he made many good points cdoe how humans deal with things. His discoveries have been eye-opening — for marketers at first, for cultural experts later, and for many of us still today. Jun 12, Anneta rated it it was amazing.


Books by Clotaire Rapaille. Even though the book is in the category of business and marketing it is more in the realm of practical anthropology and is definitely worth a second read. Rapaille argues that America, and by extension, our culture is an adolescent nation.

Clotaire Rapaille, The Culture Code | Business English

Archived from the original on This imprint determines our attitude towards a particular thing. In linguistics and communication fields, code switching enables people to adjust their behaviors to suit varying social settings. Way back when Isaac Asimov ruled the Science Fiction world, he introduced the concept of “psychohistory” – the idea that you cannot predict what an individual will do, but with a sufficiently large population, you can apply a probabilistic framework to predict the general flow of future events.

The Best Music of One has only to look core differences between generations to see that cultures change at least with each new generation. Rapaille’s work is shrouded by the very code it tries to illuminate and, for that, either is utterly ingenious or supremely foolish.

MacLean’s theory of the reptilian brain and Konrad Loren Dr.